A Modelling Portfolio is the one and only marketing
tool that every freelance model should have. It could also be seen as a CV that
shows what kind of work the model has been involved in. Judging upon the
quality of the portfolios the casting directors have on the table they are
choosing the models that are closely matching the requirements for the
photoshoot assignment.
In the modelling industry it is accepted that all
models are freelancers. Even when signing with modelling agencies the models
are joining them on a self employed bases. If you are just starting a career in
modelling you should be aware that as it is going to be up to you how you
manage your bookings. In most cases models are expected to cover their own
expenses unless the clients agree to include the expenses in the offer.
However, being a freelance model does not mean that you are not allowed to be
represented by agencies. Most agencies are offering non-exclusive contracts for
their models, which means that they are not restricted to work exclusively for
them. Models can choose what jobs to take or reject depending on the available
dates in their calendar. Joining multiple non-exclusive agencies who specialise
in their area of modelling can significantly increase exposure and ensure more
work. Should they choose to represent you they will want to show your printed
portfolio to their clients, they will want your Z-card available to display in
their offices and be ready to hand over copy of your CD modelling portfolio if
it is required.
Printed Modelling Portfolio
Printed modelling portfolio is a A3 format binder
containing a collection of the model’s best pictures that represent the
modelling genre and the abilities of the model. A printed modelling portfolio
is important when you attend castings, go-sees and auditions. It can also be
taken to agencies when apply to join. Many agencies host open days where you
can attend with your portfolio.
CD Modelling Portfolio
If you have a CD portfolio, you can easy send photos
by email and upload them to relevant websites. It also means that you can
easily make copies so that you have them forever and don’t get damaged.
Online Modelling Portfolio
Every freelance model should have an online modelling
portfolio. The online portfolio link is easy to promote when you taking part in
the conversations on the social media site or modelling forums, as well as
emailing the link to potential clients.
What’s more, you can constantly update it with images
from your latest photoshoots.
Z Card
Z card is a composite card that every model should
have. It may contain 4 to 7 A5 format pictures of the models portfolio and
their business information is included. They are usually presented on more
casual events. Z card in effect is a small portfolio. A sort of a business card
containing the model’s statistics, contact information, and variety of images.
It is advised to always carry a Z-card with you as you never know whom you may
meet.
Being switched on and always on the look for new job
opportunities is what will make your career a success. Every modelling job counts;
no matter how big or small as it is adding to your modelling experience and
helping you build a stronger modelling portfolio.
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